I was at the receiving end of some really great customer service this week, the barista that was making my Starbucks latte was making jokes, singing and engaging the customers in his jovial spirit. I thought maybe perhaps he had a little too much espresso on this day and was running on a caffeine high. However, upon a return visit on a different day, the same thing happened – he was singing and asking about my day. He was funny, thoughtful and he shared with me a personal story that was amusing. My total time there was less than 5 minutes and while I was waiting the time seemed to fly by. I left Starbucks with a smile on my face and my heart a little lighter and I noticed some of the other patrons were smiling as well. This barista made the experience a great one – I know I will look forward to my next visit.
With your own customers do you provide excellent customer service? Your core clients are the lifeblood of your business. The importance of keeping your core clients happy is expressed in the book; The Power of Focus by Jack Canfield, Mark Victor Hansen and Les Hewitt “New business is important. Staying in touch with your best clients is more important. It’s a lot more difficult to find new customers than it is to keep and serve your old customers.”
Do you know who your core clients are? If you think about it they are your main source of revenue and send you the most referrals. If you don’t look after them, someone else will!
I have a lot of coffee choices, however, the barista made me feel like I was appreciated and part of elite group of Starbucks patrons and that is why I will return to that location again and again.